Friday 21 December 2007

Baby TV toddles to Taiwan

Baby TV, the channel for tots under three that is now owned by Fox International Channels, has sprouted up in Asia, landing two commercial-free branded blocks on a Taiwanese kids channel. Starting December 17, the new blocks, jointly branded YoYo Baby TV, will broadcast from 9.00 to 9.30 and 13.30 to 14.00 every weekday on YoYo TV for the next two years. They will carry over 30 preschool series, all provided by Baby TV.

YoYo Baby TV will offer babies content that is designed to suit their natural intelligence and instincts and it will offer parents and caregivers a service they can choose with confidence for their youngest child, said the channel. "This is a TV channel for parents to have the fun, parent-child interaction and feel more assured as their kids are watching shows on a safe and educational channel that contributes to the positive development of a child," said Joanne Tsai, VP of Fox International Channels Asia and general manager of Taiwan.

Fox International Channels, with 18 channel brands and over 58 television services in 29 languages, is represented by NGC Network Asia. Launched in Europe in 2005, baby TV is currently aired on major platforms in over 75 countries worldwide, according to the channel.