The Problem with Trailers

Why do all trailers feel the same? How do great trailers stand out? Let's look at the structure of trailers over time and see how they've grown, and why some are practically identical.

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Trailers in Order of Appearance:
In A World (2013) https://www.youtube.com/watch?v=bZHBj...
The Avengers (2012) https://www.youtube.com/watch?v=eOrNd...
Brooklyn (2015) https://www.youtube.com/watch?v=15syD...
The Wolf of Wallstreet (2014) https://www.youtube.com/watch?v=iszwu...
Scrooge (1951) https://www.youtube.com/watch?v=97PwR...
Psycho (1960) https://www.youtube.com/watch?v=Ps8H3...
Die Hard (1988) https://www.youtube.com/watch?v=2TQ-p...
Sixteen Candles (1984) https://www.youtube.com/watch?v=HGLtB...
Comedian (2002) https://www.youtube.com/watch?v=fVDzu...
When Harry Met Sally (1989) https://www.youtube.com/watch?v=V8DgD...
The Martian (2015) https://www.youtube.com/watch?v=ej3io...
Star Wars: The Force Awakens (2015) https://www.youtube.com/watch?v=sGbxm...
World War Z (2013) https://www.youtube.com/watch?v=HcwTx...
Spectre (2015) https://www.youtube.com/watch?v=7GqCl...
John Carter (2011) https://www.youtube.com/watch?v=nlvYK...
American Sniper (2014) https://www.youtube.com/watch?v=MItGo...
Superman vs. Batman (2016) https://www.youtube.com/watch?v=yViIi...
Furious 7 (2015) https://www.youtube.com/watch?v=yISKe...
Car Commercial https://www.youtube.com/watch?v=qfZ7o...
Chicken Car Commercial https://www.youtube.com/watch?v=69os9...